Tuesday was the Macworld keynote (which I previously posted about) so I figured I’d do a real quick rundown of the new things that were announced. First off in order to support Leopard’s Time Machine feature he announced the Time Capsule. If you don’t know what Time Machine is, it’s basically a backup program that comes with OS X Leopard that writes files to an external drive. What if you’re using a laptop though? Kind of a hassle to constantly be hooking up your laptop to the external drive. Basically what the Time Capsule is, is a 500GB or 1TB external drive that uses AirPort Extreme to backup with Time Machine wirelessly. It works with multiple Macs too, so you could backup your Macbook, iMac, etc. all to one device. The 500 gigabyte model will cost $299 and the 1TB $499…prices that are pretty steep just so you can properly use a feature that was so highly regarded in the first place. How many people are going to want to drop $500 on a hard drive just so they can use a backup program with a little less hassle?
Next up comes the iPhone. I was hoping for a couple of things for the iPhone…first off I was hoping to see an upgrade. The iPhone is still only available in 4 and 8 gigabyte models which is fairly anemic. Secondly I was hoping that Apple would finally cave and announce that the dev kit for the iPhone would be available. Neither of these things happened. First Jobs let us know that the dev kit will be out in February, so all of the people who are jailbreaking their iPhones to get third party apps running only have another month to do the same thing without the risk of bricking the phone. He also announced some new applications for the iPhone that would be available as an update starting today. First of all the maps application has been revamped allowing for you to find yourself relative to certain locations. This is a feature people have wanted for a while since the iPhone doesn’t include GPS. Next up are weblclips which allow you to make mini-applications sometimes referred to as widgets to display on the iPhone’s home screen. For instance, say there’s a certain area on a website that you’re always looking at. For example if you’re on CNN.com just for the part of the webpage that shows headlines. You can now make an application that monitors that particular area of the page so you can view it without having to load the whole website. Think of webclips like bookmarks or favorites in your web browser except for a specific part of the website. This has been implemented in OS X for a while but the jump to a mobile platform is logical. Finally there’s the ability to SMS with multiple people…because I’m not an iPhone owner I’m not sure if this a big deal but it might be. Overall the webclips is cool and the maps is useful but I felt underwhelmed by the iPhone’s update. The new applications mentioned above plus a price drop or hardware revision would have been is sort of what I expected. Like I said though I’m not an iPhone user so I’m not exactly crushed either way.
The iPod Touch received a similar update, 5 new applications, but it costs $20. The $20 price is kind of lame, it’s such a small price and you’d think they would just give it away free. Still, if you buy a new iPod Touch you get it free. The included apps are Mail, Maps, Stocks, Notes, and Weather. Basically a bunch of applications that are included in the iPhone already and have now been adapted for the iPhone. Not exactly breakthrough stuff here though it’s a nice addition – at least Apple is recognizing that the iPod Touch is predominately a wireless device akin to a PDA, not just a media player. Next up on the list is iTunes, after all what’s an iPod without iTunes? Apple is pushing their movie distribution model by starting up a rental service through iTunes. The rentals will be $2.99 for backed titles and $3.99 for new releases. You’ll be able to get them 30 days after the DVD releases, and the playback starts automatically when the download starts. Also, as with other digital movie distribution services, you have a set time limit to watch a movie once you’ve downloaded it. If you don’t start a movie’s playback 30 days after you originally downloaded it you’ll lose it. Also once you DO start watching the movie you have to finish watching it 24 hours later otherwise you’ll lose the movie. Along with this a new revised Apple TV has been announced that does not require a computer hookup. This is proof that Apple is still trying to make the push into the living room despite concerns that the Apple TV might be killed off after a mediocre performance. The Apple TV upgrade was probably the surprise of the show for me, I really expected them to kill off the Apple TV especially if they introduced a new laptop to their product line. Remember Jobs generally likes to only have a small amount of products that all fit particular needs. That’s where the Macbook Air comes in.
Alright so you should have heard about the Macbook Air by now…basically it’s a Macbook but tiny. Really tiny. Thin enough to fit inside an envelope but with a 13.3" widescreen (same size as the Macbook product line). The Macbook Air weighs only 3 pounds and comes with a limited feature set (1 USB port, no disc drive, 64 gigabyte solid-state hard drive or 80 gigabyte hard disk drive) but it’s one sleek machine. It runs Leopard and can fit basically anywhere. The only caveat really is the cost – $1799. That’s $500 more than my Macbook was when I bought it a year ago for a machine that isn’t nearly as powerful. I understand that the added portability is a great benefit to some people, but the Macbook is already smaller than most laptops out there. I’m just not sure if having this uber thin machine is really an added benefit aside from the wow factor. There’s also some touch controls on the trackpad, gestures like pinch to manipulate windows or pictures and swipe to navigate through pages. The gestures seem a little tacked on though, and the animations shown when using them (for example when increasing an image’s size with the pinch gesture) sort of ratchets up between levels of size instead of flowing seamlessly like it does on the iPhone. It’s a nice touch but again I don’t know how much use it’ll get on a laptop. It’s necessary on the iPhone but maybe not so much for a machine with a mouse pointer. I could be wrong though.
So there you have it, four massive paragraphs for four new "ho-hum" announcements from Apple. I don’t know if I’m just getting over the hype that surrounds these events or what but I wasn’t really impressed this time around. Yes, we got the ultra-thin laptop but it’s not a tablet. I can’t think of a use for it personally, because it’s not powerful for anything very useful (to me, anyways) and it’s so expensive that I’d rather buy a development machine or build a new PC. The iTunes movie rentals might be great for someone who already invested $200 into an Apple TV but that’s not me. The iPod/iPhone updates were nominal to non-owners and didn’t really make me feel like I was missing out by not owning one. So that’s that, see you at WWDC.
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