How Blu-Ray Succeeds : Watchmen
There has been a lot of discussion about whether or not Blu-Ray discs will ever be popular enough to supersede DVD as the king of physical movie media formats. Most people agree that, though the quality is great, it’s not as noticeable as the jump from VHS to DVD was. Add to that the fact that blu-ray discs are still pretty expensive compared to their DVD counterparts (not to mention the cost of a good BD player in the first place) and the inspiration to upgrade is somewhat lacking. Therefore, given the seemingly slow adoption of blu-ray many, people including myself have hypothesized that the next great step forward is in high-quality streaming content. Though the picture quality might not be comparable to blu-ray, the convenience factor is a huge selling point.
I have a blu-ray player but I still buy and watch DVDs most of the time, mostly because of cost. If I’m trying to decide between a $15 DVD or a $23 blu-ray and the movie isn’t one I’m a super-fan of, I’ll probably save some cash and go with the DVD. On the other hand I just purchased the blu-ray version of a movie I enjoyed quite a bit, and that’s for a few reasons.
The reasons I had no qualms about purchasing Watchmen on blu-ray are numerous. First off it’s a visually impressive movie, and I know I’ll get a better experience from the higher-quality blu-ray. When I’m looking at a comedy or drama that doesn’t feature much action it’s hard to get excited about the movie’s blu-ray version, but in this case I know the movie won’t disappoint. Second, it comes with a digital copy of the movie. When choosing between a DVD with no digital copy and a blu-ray with one, I’ll generally go for the blu-ray. It’s just nice to have a copy of the movie on my myriad of devices instead of just on my TV.
Lastly, the extra features are actually worth having blu-ray for. There is a feature called “maximum movie mode” with which all of the people who purchased the director’s cut of Watchmen in blu-ray will be able to view the movie alongside the director, Zack Snyder. I’m usually not one for special features unless it’s a movie I care a great deal about, but that’s just plain cool.
This is kind of a random and rambling post, but it was something I’ve been thinking about quite a bit lately. I want blu-ray to succeed, I truly do, but in order to get there I think more movie studios have to include awesome purchase-worthy extras to get people excited. Once the platform is being exploited to offer an experience that’s truly unique when compared to its DVD counterpart, and when price drops on discs and players, I think it’ll start catching on. There’s still time for blu-ray to make a run, but in the meantime free digital copies of the movies are a good start.
