dmkemick

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mac-app-store

Thoughts About Apple’s Mac App Store

Although CES is in full swing, one of the biggest stories in the tech industry this week was the launch of Apple's desktop mac app store.  Similar to the app store already available for the iPhone, iPod Touch and iPad, the mac app store promises to simplify the process of finding and installing new software for mac users.  This idea has been met with all sorts of resistance from folks terrified of developers being forced into another one of Apple's "walled gardens" as a result of the tech juggernaut imposing the same content restrictions and profit sharing model associated with their mobile app initiatives.  So then, was it worth it, or is this the end of software development as we know it?

The User Experience

From a user experience perspective I think that the mac app store makes perfect sense and executes its purpose wonderfully.  Essentially the mac app store is just like the app store experience on the iPad, which isn't a bad thing.  From the home page you get access to some of the featured apps, New and Noteworthy apps, the hottest apps and of course Staff Favorites.  As a means of app discovery, particularly for normal users that don't really seek out new applications very often, the mac app store is a boon.  Within minutes I had already installed my first application (the official Twitter app [app store link], which is awesome and free by the way) and had already clued into many others that I'm looking forward to purchasing in the near future.

Impact on Developers

mac app store interface

Those are some of the reasons that I think developers shouldn't have any fear about the mac app store.  Since it does such a great job of promoting apps that lots of folks wouldn't ever be exposed to in the first place, the chances of your app's sales increasing are pretty good.  There are some geekier users of the app store such as myself, and even I've come across applications I hadn't heard of before.   The app store also introduces a more competitive pricing model, and we'll probably see a "race to the bottom" similar to what we saw with the iPhone and iPad stores, but this means that ultimately more units will be sold.  It may not be the case that you'll make up the losses in bulk, but if your app offers value you can always stick to a higher price point.

Do I think that the mac app store represents some massive shift in software development for the mac?  No.  You have to remember that although Apple takes a cut this is also an incredibly compelling promotional avenue, the apps are hosted for free and all of the transactions are taken care of by Apple which takes significant financial burden off of the developers.  I wouldn't be surprised if we started seeing more 1 or 2-man development teams start cropping up that focus on creating beautiful mac software just as we've seen with iOS.  Plus unlike with the iOS stores you can still host your own application independently and users will still be able to download and use it.  All I know is that if I developed mac software I'd be racing to get my application onto the app store, even if that meant I took a 50% cut from its original retail price.

Other Thoughts

One interesting thing that I noticed when browsing the app store is that some traditionally mobile-focused applications were cropping up, such as Mashable's news app [app store link].  I've never really even supported singular news apps on my iPad because jumping back and forth between apps to get news seemed like a chore, and I support it even less on the desktop considering there are so many great RSS news readers available.  This might be a question I need to posit to you guys - would you run an app that was a port of a mobile application on your desktop?  I'm not sure if I'm in love with the idea so far.