Tech News

Facebook integrates with Bing – Smart move or desperate grasp at relevancy?

While I was watching this week's Bing and Facebook announcement, where-in the folks from each company debuted the fruit of their partnership, I couldn't help but think it was a very smart move by both companies.  First off, Bing benefits because of the popularity of Facebook.  Facebook is arguably the second most dominant platform or website on the internet next to Google's myriad of offerings, so what better way for Microsoft to up the ante then by courting them?  Additionally, Facebook gets to dip into Microsoft's deep pockets without losing their namesake.  Win-win, right?

It can be, that's for sure, but my biggest concern is that this partnership will go unnoticed.  The ability to find socially generated recommendations while searching Bing is a huge feature, one that I think could attract a lot of new users to Microsoft's search engine.  I mean let's be honest here, an incredible amount of people are using (addicted?) to Facebook, so any online tool that helps them access their friends in an additional way should be fairly successful.  Add to that the fact that Bing serves results whenever a user searches with Facebook's search box and you'd assume that Bing's visibility should skyrocket.

Still I'll go back to my main issue: do a lot of folks know about this?  I did a few searches on Facebook just now and unless you search with an incredibly obscure query the Bing results fall below the fold of the page.  That's significant, especially since my display is at a fairly high resolution.  Additionally, I don't really think the general public will think to go to Bing just to check out the Facebook integration.  Sure, there's been a press conference and some buzz around the net but does average Joe computer user know about this week's announcement?

In order for this partnership to be a success Microsoft must bare the burden of advertising the new features.  They've done a pretty good job with their TV campaigns that regard search overload  (you may have seen them, the ones with normal people blurting out nonsense search queries in their day-to-day lives), so they need to follow up with more ads that focus on the new social side of Bing.  More importantly, they have to make sure that whatever marketing they do is Facebook heavy!  Don't be afraid to use that big blue Facebook logo as much as possible.

People love Facebook.  If they know your product plays nice with their favorite website they'll probably give it a try.

My monthly post.

It seems like I've fallen off with posting lately.  Honestly, I feel that talking about most of the things I would normally talk about is kind of a waste of time because there's a lot of other (better) ways to keep up on what's hot in the tech industry.  First and foremost I'd recommend listening to as many TWiT netcasts as possible.  The most obvious of the bunch would be This Week in Tech itself, but I'd also recommend taking a look at MacBreak Weekly and Windows Weekly while you're there.  Those are my primary sources for tech news.

On the gaming side of things I'd recommend the usuals.  My favorite of the bunch is the Joystiq Podcast, the hosts of which not only review the news from the past week but also provide an often-times hysterical delivery.  My second standby when it comes to gaming podcasts would have to be 4 Guys 1UP, previously the 1UP Yours podcast with Garnett Lee.  Garnett has since moved on to bigger and better things at Gamefly but David Ellis has done a great job in his stead.

The latest additions to my repertoire are CheapyD's CAGcast and CO-OP by Area 5, a band of 1UP alumnus.  The CAGcast (short for Cheap Ass Gamer, a website dedicated to gaming deals) is probably the most laid-back of the bunch and, to be honest, I mostly listen to it for CheapyD and Wombat's off-topic banter.  CO-OP on the other hand is a masterfully-produced Revision 3 video show that reviews the past week's releases.

So, now that I've more-or-less put myself out of a job by sharing all of my sources for information, what can I offer?  How about a Canibus song (best rapper alive):

Subscribe to Jason Calacanis’s Newsletter

The headline pretty much says it all.  Jason Calacanis, founder of Mahalo.com, puts out an extremely intriguing newsletter every now and again that's totally free.  Who is Jason?  Well, he's basically a successful tech entrepreneur who is business-minded but doesn't neglect the inner geek.  You might have seen or heard him on the This Week In Tech podcast, which he participates in from time to time.

I have to admit, at first glance Mr. Calacanis might rub people the wrong way.  His brash manner and uninhibited honesty is a departure from the norm, but that's also the reason he's garnered my respect.  That's what inspired me to subscribe to his newsletter when I first heard about it a few months ago.  That being said I tended to ignore it when it landed in my inbox for the first few times.  That has changed.

A couple weeks ago Jason sent out his now famous email about the Microsoft/Yahoo partnership.  I won't go into details because they're readily available online, most notably at his blog, but it was the first newsletter that I took the time to read.  He presented a well-written argument which, if nothing else, inspired me to think a lot more about the matter.  He's since followed up with emails about Apple and their flight from openness in regards to the iPhone, each equally if not more thought-provoking than the "seppuku" note.  Calacanis provides the perfect mixture of equal parts experience and opinion that stimulates great discussion, and he doesn't shy away from readers replying to his comments (in fact he has shared some of them in follow-up newsletters).

So, with that said, hit up http://tinyurl.com/jasonslist and subscribe right away.  Even if you don't agree with everything he writes about it's a great way to keep in the loop and stimulate thinking.  In the meantime I'll steadfastly await that next [Jason] subject line to drop into my inbox.