I'm sure you all saw this one coming.  Here's my run-through of what Apple announced at their iPhone OS 3.0 event earlier in the week.  Since most of what intrigued me in the keynote was related to their "features for consumers" I'm going to dedicate this post to those.  Some of the SDK additions for developers are interesting but that relies quite a bit on the actual developers putting them into good use.  So, without further ado:

Cut, Copy and Paste
Shocker of all shockers, Apple finally got their act together and found some way to accomplish the impossible task of integrating cut, copy and paste into the iPhone.  This has been a long time coming, and I'm glad it's finally here.  With the new cut, copy and paste feature you'll be able to, surprise, copy and paste text not just inside of one application, but across all applications on the iPhone.

Landscape Mode
Another obvious and necessary upgrade, landscape mode lets you run all of the standard Apple iPhone applications in landscape.  Most importantly, this means that you'll be able to get the larger-format widescreen keyboard that was up until now exclusive to Safari in all of your Apple iPhone applications.  Note that I say Apple iPhone applications because, as far as I know, this will only count for their traditional suite of pre-installed apps (Mail, Notes, Contacts, etc.).  This update should help some of the folks out there with bigger fingers to type a bit more easily, especially in Mail.

MMS
Again, it seems as though with iPhone OS 3.0 Apple is just trying systematically tick off items on a fictional checklist titled "Cell Phone Necessities."   With MMS you'll finally be able to send and receive multimedia messages on the iPhone including pictures, sound files, and contact cards.  To me personally this isn't a feature I've been waiting for since you can already do most of those things in email, but I know that a lot of consumers have been deterred from purchasing an iPhone because of its lack of support for MMS.

Voice Memos
Have you ever seen one of those commercials with an older lady using a small voice recorder to remember where she parked, or what to pick up at the grocery store?  That's basically what voice memos are.  Using voice memos you can now use your iPhone to record short messages for later playback so you too can overcome your forgetfulness.  I think this is a feature that seems kind of hokey, but some may like it.

CalDAV and Calendar Subscriptions (.ics)
Getting calendars to sync properly on your touch device has always been a tall order.  Sure it can be done, but you have to jump through a lot of hoops if you're not using exchange.  Now that the iPhone calendar app supports CalDAV hopefully keeping my Google Calendar synced won't be as much of an issue.  I'm pretty excited for this feature, as I'd love to have my calendar events synced perfectly between calendar.google.com, iCal on the desktop and my mobile device.  Also being able to subscribe to calendars will be a nice addition.

Search and Spotlight
Finally we come to search.  Search has been integrated into all of the standard Apple iPhone apps so you can now quickly and easily search through your inbox, contacts, calendar of events and so on.  Apple has also integrated a new homescreen, Spotlight, which lets you search the entire phone at once.  Say for instance I typed in "Ron" with Spotlight.  Not only would the Spotlight results show the emails I've received from my friend Ron, but also the songs on my iPod by the artist Ronnie Drew and a calendar event I set to have lunch at "Ron's Cafe."  Okay that last one was a bit of a stretch but check out the image below to get a better idea of how it works.

Apple iPhone Spotlight homescreen

Conclusion
So that's it.  Like I said there were no bombshells really, and most of the event was devoted to checking off some features that Apple has been inundated with requests for since the iPhone launched.  Some of the developer SDK additions seem promising but I can't really comment on those until I get a chance to play with the apps that utilize them.  It was a pretty straight-forward and almost mundane event, but that leaves a lot left for WWDC in June.