Too true.

When the Cortana Letters and I Love Bees were fresh I had spare time to waste on them, but this time around, aside from the passing glance when I first heard about it, I haven't had a whole lot to invest into Bungie's new ARG.

It's undoubtedly for the better.

On the one hand I constantly feel like I'm missing out on something and on the other hand...well...it's just advertising, right?